AURÆ is a regenerative lab at the intersection of design, arts and augmented intelligence (human + AI) where we explore the futures of human creativity.
I architect human-centered creative systems for the Gen-AI era with a focus on creative quality, well-being safeguards, and ethical guardrails. Our work turns exploration into deployable methods (roles & flows, QA, documentation, governance) that help labs and organizations ship better creative outcomes while protecting creative well-being and decision quality.
With EU research centers, brands and Tech Labs, we turn emerging ideas into grounded practice through applied research and creative systems design (in-house studios, creative labs, …).
To do so, we assemble hybrid constellations (creative talents x tech x ethics/legal experts) and deliver standards, playbooks and governance that helps regrow creative systems.
Alongside institutional work, I run explorations , applied foresight & hybrid formats that help me prototype regenerative futures for the creative industries.
Who I work with…
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Elevating quality, ethics and efficiency in creative production.
Talent mapping & sourcing
Role design & workflow architecture
AI workflows with human creative oversight
Creative Quality Assurance
Legal / Ethical guardrails & playbooks
→ Outcomes: higher quality, faster cycles, reduced risk, coherent brand systems.
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Embedding creativity, craft and ethics into innovation.
Define creative criteria & run design reviews
Build prototypes
Mentor hybrid creative/tech teams
Turn exploration into usable frameworks for creative industries
→ Outcomes: clearer creative standards, scalable lab-to-product methods.
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Applied research on what remains human in AI-era creativity.
Design research frameworks
Curate artists × technologists
→ Outcomes: ethical frameworks, publications and applied foresight.
What I offer
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Purpose: Improve creative structures to deliver performance without eroding human creativity & attention - so the conditions that fuel innovation (focus, judgment, craft) are protected.
Scope:
Org design: roles, interfaces between teams
Workflow architecture
Creative Quality Assurance
Well-being & attention guardrails
Ethical/legal governance (attribution, consent, provenance, policy)
Outcomes
Clear operating model, healthier cadence, higher quality, lower risk and a creative system teams can actually run -
Goal. Equip research centers, labs and content studios to design human-centered creative futures with Gen-AI, keeping presence, imagination and well-being at the core.
Typical research questions
What does a creation infrastructure that protects the originating idea look like in 2030 for a publishing house, a R&D lab, an art school, or a brand
Which aesthetic/interaction interfaces best support creation with Gen-AI without dissolving attention?
How does ma (間), the intentional interval, improve idea quality in a Gen-AI creative sprint?
Mindful Gen-AI in Education: how do we teach creation with AI without burning attention?
Methods: ecosystem mapping • speculative design probes (3 short narratives: text/image/loop)
Deliverables: design principles for attention-aware creation • adoption notes (docs, training, governance). -
Typical research questions:
Latent Space, Human Latency: how do machine latency and inner latency productively talk to each other?
Ecology of Attention: how might we prototype slow / calm interfaces that lead to bettercreative decisions with AI?
Method & outputs
Cross-disciplinary ateliers
Demonstrator pieces: a gallery of micro-works tied to explicit criteria
Research note + open methods
Value
Turns inquiry into portable standards (criteria, reviews, guardrails) that teams can adopt. -
A talk at the crossroads of neuroaesthetics and regenerative storytelling, designed to open to leaders a new window on what could be a regenerative future for the creative industries