A woman with shoulder-length red hair and blue eyes standing with arms crossed in a bookstore or library, wearing a white jacket, surrounded by shelves filled with books and magazines.

I’m drawn to open borders between disciplines and quiet experiments.

After dual training in theatre (Conservatoire Paris, Cours Simon) and journalism (Institut des Médias, Paris), I worked across media (Canal+ Group, TV5Monde), creative-digital entrepreneurship, then creative and innovation leadership, co-building Art & Stories and the AI Labs at Publicis.

In parallel, I deepened practices of presence, from military-style mental preparation to contemplative approaches, and translated them into artistic experiences such as my Meditation Parties, staged in cultural venues with media collaborations (ELLE, My Little, Facebook, Estée Lauder).

I also authored two books on intuition and creativity with major publishing houses (Cosmic Girl, Hachette, Good Vibes, Solar).

Today, alongside Aurae Studio, I blend ethnographic fieldwork, archives, and poetry with a journalistic approach and augmented arts to create immersive, regenerative explorations that refresh how I imagine the future.

Selected works & Proofs

Culture/Media/Luxury/Beauty
CMO/Brand · Chief Creative/Strategy · Transformation/Innovation · HR/Innovation.

A woman with red hair, blue eyes, and red lipstick wearing a red hat and a white coat, holding a vintage camera around her neck, standing in an urban setting with blurred buildings in the background.

**AI & Futures of Storytelling Lab * Publicis**

I led a research-to-practice lab within the Publicis ecosystem to imagine, prototype, and design ethical, human-centered storytelling at the crossroads of AI and the arts. I curated a cohort of top talent across legal and ethics, foresight, strategy, design, AI artistry (Hugo Barbera & X Machina among the top talents), creative technology, engineering, poetry, and the arts. Active in AI for Good for the creative industries I was focusing on diversity, inclusion, and environmental care. Still a member of UNESCO Women for Ethical AI.

**Empowerment Program * She’s Mercedes**

How to transform a signal - women’s empowerment - into a mentor-led platform? I co-shaped with the brand the concept, casting, on-site experiences, and narrative strategy for 3 years.

Illustration of various female faces surrounded by items like a smartphone, microphone, pen, and headphones, with the text "Masterclass Jo's Mercedes" underneath.

A woman standing on a stage with a microphone in hand, leading a group yoga or meditation session for a large, diverse crowd of people seated on mats, raising their hands in an indoor recreational or community center.

Meditation Parties Movement

I conceived and produced mindful cultural experiences - Meditation Parties - to help creative minds reconnect with their flow. These events took place in iconic venues with media partners, and proceeds supported women’s rights. Highlights include ELLE Foundation × Molitor, Estée Lauder × My Little, Sephora, Cheek x Facebook, …

**Art & Stories * Publicis**

I built and co-led a creative department dedicated to designing and producing new storytelling formats. I managed a team of 30 hybrid talents spanning journalism, the arts, strategy, creative direction, trend, and content design, while leading recruitment and partnerships.

Clients Coty, Ralph Lauren, Opéra de Paris, LVMH, Sorbonne, Mercedes, Ralph Lauren, Gucci, …

Two women speaking into microphones on a stage with a large screen behind them, audience members listening. Indoor setting with plants and tropical decorations.

**Ethical Micro-Influence * EU**

We co-created with Asha Sumputh a European think tank powered by micro-influencers to develop ethical storytelling on social medias that connects more deeply with audiences. The initiative was developed with support from the European Union, Estée Lauder, and Instagram.

**Diversity Label * Vinci**

I designed and produced a living label for Vinci - Open - fueled by talks, labs, and mentorship to promote and experience what diversity means if we want to change the way we work together. We assembled a constellation of entrepreneurs, artists and in-house talents, and shaped places, formats, and rhythms for diffusion and continuous learning.

During this 2 years experience I also designed a “creative corporate retreat” in the Swiss Alps to explore how mindfulness & creative collaboration can co-exist.

START A PROJECT

A cozy lounge area with wooden walls and ceiling, featuring bean bag chairs in white and black, some with magazines on top. The room has a rustic, cabin-like feel, with exposed wooden beams and a shelf with decorative boxes or artwork on the wall.