AURÆ is a research lab where creative systems meet regenerative thinking in the AI era.

A person dressed in beige, traditional-style clothing with a voluminous curly hairdo, walking on a tightrope in the sky, with three white cranes flying above against a cloudy background.

In our augmented intelligence era, imagination is a future skill, attention is finite and a design responsibility, while legal and ethical guardrails aren't constraints - they're the infrastructure for what comes next.

Yet organizations face a fragmentation crisis: human creativity vs. AI capabilities. Efficiency vs. meaning. Innovation vs. inclusion. The Gap is not technological but structural, cultural, and cognitive.

I created Aurae World as a safe space to help leaders in culture, media, luxury & beauty shape a sustainable and humanist use of AI through advisory sessions, creative systems design (Human+AI), and living culture & inclusion programs that regenerate rather than extract.

Alongside institutional work, I run Imagination Labs, to prototype regenerative futures we would like to live in.  

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What I do ?

Clients have worked with in my past lives :
Coty, Ralph Lauren, Opéra de Paris, Mercedes, Gucci, VINCI, Estée Lauder, L’Oréal, Sephora, BNP Paribas, Renault, LVMH.

  • One-on-one navigation through creative transformation, AI integration, cultural shifts.

  • Workflows where AI amplifies imagination, not replaces it. Ethical by design. Regenerative, not extractive. From guardrails to governance, from prompts to protocols that actually work.

  • Your values translated into stories that land. Living systems that evolve & regenerate with you.

  • More than labels and campaigns, I help you design systems that breathe - labs, mentorship, formats that make inclusion structural & regenerative.

My Singularity

I've learned to sense what wants to emerge before naming it. A dual degree in journalism & theatre (Institut des Médias, Conservatoire Paris, Cours Simon) taught me how to listen deeply, sense the invisible and make it tangible, see tensions before they explode.

Building at scale while keeping the soul.

As Executive Creative Director at Publicis for 7 years and 2 decades in the media, advertising and production industries, I’ve had the privilege to:

  • Launch the first Creative AI Lab exploring how technology could serve creativity, not replace it.

  • Co-build Art&Stories at the crossroad of creation & production with 30+ hybrid talents across journalism, arts, and strategy.

  • Co-design & run the She's Mercedes France Program for 3-year focused on genuine empowerment

  • Design VINCI OPEN, a 2 years exploration in making diversity lived. It became a Label.

  • I am also a member of UNESCO Women for Ethical AI.

I know what efficiency costs and what actually nourishes creativity as alongside corporate work, I've explored what sustains us:

  • I Created The Meditation Parties (2015) — immersive & festive meditations & creative mental preparations in cultural venues, in collaboration with ELLE, Estée Lauder, Sephora, Facebook with a give-back action for Women Rights.

  • I authored two books on creative living and intuition: Cosmic Girl (Hachette) and Good Vibes (Solar).

  • Was trained in military-style mental preparation and contemplative practices.

This paradox well defines how I explore & redefine the world we live in.